E-Reader Sales Expectations

Yankee Group‘s latest forecast predicts global e-reader sales revenue will grow from just $1.9 billion in 2010 to $8.2 billion in 2014, while unit sales will rise from just under 11 million in 2010 to nearly 72 million in 2014.

The forecast also predicts:

  • Worldwide installed base of e-readers will double each year.The installed base will grow at a CAGR of over 100 percent, from 12 million in 2010 to 127 million in 2014.
  • Europeans will snap up e-readers. The installed base of e-readers in Europe will grow at a CAGR of 143 percent from 2010 to 2014. The installed base of smartphones will grow at only 19 percent over the same period.
  • The average price tag for e-readers will fall. By 2014, the average retail price for an e-reader device will be $114, down from an average of $182 in 2010.
  • E-reader sales will generate more revenue in Asia-Pacific than in North America by 2014. In 2010, North America accounted for 57 percent of all e-reader sales revenue, while Asia-Pacific garnered only 34 percent. By 2014, Asia-Pacific will account for 49 percent of all e-reader sales revenue, while North America will account for only 39 percent.

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